Nov 23 2013

SEO 650006 Material

SEO 650006 Material | UNIT 9 – An Evolving Art Form: The Future of SEO

Topics Covered

  1. The Ongoing Evolution of Search
  2. More Searchable Content and Content Types
  3. Search Becoming More Personalized and User-Influenced
  4. Increasing Importance of Local, Mobile, and Voice Recognition Search
  5. Increased Market Saturation and Competition
  6. SEO As an Enduring Art Form

Download PPT : Unit 9 – An Evolving Art Form: The Future of SEO

SEO 650006 Material | UNIT 8 – Tracking Results and Measuring Success

Topics Covered
  1. Why Measuring Success Is Essential to the SEO Process
  2. Measuring Search Traffic
  3. Tying SEO to Conversion and ROI
  4. Competitive and Diagnostic Search Metrics
  5. Key Performance Indicators for Long Tail SEO

Download PPT : Unit 8 – Tracking Results and Measuring Success

Topics Covered

  1. Making Your Site Accessible to Search Engines
  2. The Opportunities in Vertical Search
  3. Optimizing for Local Search
  4. Optimizing for Image Search
  5. Optimizing for Product Search
  6. Optimizing for News
  7. Optimizing for Blog and Feed Search
  8. Optimizing for Mobile
  9. Optimizing for Video/Multimedia Search

Download PPT : Unit 7 – Optimizing for Vertical Search

SEO 650006 Material | UNIT 6 – Developing an SEO-Friendly Website

Topics Covered

  1. Making Your Site Accessible to Search Engines
  2. Creating an Optimal Information Architecture
  3. Root Domains, Subdomains, and Microsites
  4. Optimization of Domain Names/URLs
  5. Keyword Targeting
  6. Content Optimization
  7. Duplicate Content Issues
  8. Controlling Content with Cookies and Session IDs
  9. Content Delivery and Search Spider Control
  10. Redirects
  11. Content Management System (CMS) Issues
  12. Optimizing Flash
  13. Best Practices for Multilanguage/Country Targeting

Download PPT : Unit 6 – Keyword Research

SEO 650006 Material | UNIT 5 – Keyword Research

Topics Covered

  1. The Major Elements of PlanningThe Theory Behind Keyword Research
  2. Traditional Approaches: Domain Expertise
  3. Site Content Analysis
  4. Keyword Research Tools
  5. Determining Keyword Value/Potential ROI
  6. Leveraging the Long Tail of Keyword Demand
  7. Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand

Download PPT : Unit 5 – Keyword Research

SEO 650006 Material | UNIT 4 – First Stages of SEO

Topics Covered

  1. The Major Elements of Planning
  2. Identifying the Site Development Process and Players
  3. Defining Your Site’s Information Architecture
  4. Auditing an Existing Site to Identify SEO Problems
  5. Identifying Current Server Statistics Software and Gaining Access
  6. Determining Top Competitors
  7. Assessing Historical Progress
  8. Benchmarking Current Indexing Status
  9. Benchmarking Current Rankings
  10. Benchmarking Current Traffic Sources and Volume
  11. Leveraging Business Assets for SEO
  12. Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis

Download PPT : Unit 4 – First Stages of SEO

SEO 650006 Material | UNIT 3 – Determining Your SEO Objectives and Defining Your Sites Audience

Topics Covered

  1. Setting SEO Goals and Objectives
  2. Developing an SEO Plan Prior to Site Development
  3. Understanding Your Audience and Finding Your Niche
  4. SEO for Raw Traffic
  5. SEO for E-Commerce Sales
  6. SEO for Mindshare/Branding
  7. SEO for Lead Generation and Direct Marketing
  8. SEO for Reputation Management
  9. SEO for Ideological Influence

Download PPT : Unit 3 – Determining Your SEO Objectives and Defining Your Site’s Audience

SEO 650006 Material | UNIT 2 – Search Engine Basics

Topics Covered

  1. Understanding Search Engine Results
  2. Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
  3. Determining Searcher Intent and Delivering Relevant, Fresh Content
  4. Analyzing Ranking Factors
  5. Using Advanced Search Techniques
  6. Vertical Search Engines
  7. Country-Specific Search Engines

Download PPT : Unit 2 Search Engine Basics

SEO 650006 Material | UNIT 1 – The Search Engines: Reflecting Consciousness and Connecting Commerce

Topics Covered

  1. The Mission of Search Engines
  2. The Market Share of Search Engines
  3. The Human Goals of Searching
  4. Determining Searcher Intent: A Challenge for Both Marketers and Search Engines
    How People Search
  5. How Search Engines Drive Commerce on the Web
  6. Eye Tracking: How Users
    Scan Results Pages
  7. Click Tracking: How Users Click on Results
  8. Natural Versus Paid

Download PPT : Unit 1 The Search Engines

SEO – 650006 – eBooks

Text Book:
1. Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola, “The Art of SEO : Mastering
Search Engine Optimization”, O’Reilly Media, October, 2009
Reference Books:
1. Jerri L. Ledford, “SEO: Search Engine Optimization Bible”, 2nd Edition, Wiley India, April, 2009
2. John I Jerkovic, “SEO Warrior: Essential Techniques for Increasing Web Visibility”, O’Reilly
Media, November, 2009Download All Above Book 

Free Download SEO 650006 eBook

Author: • Education, Search Engine Optimization (SEO) • 1